5 Reasons You Need A Website

April 7, 2022

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A good website can provide your business, brand, or product with a public digital billboard that you not only control but can help you attract, attain, or convert. Statistically speaking, the numbers show that the odds are in your favor if you develop and maintain a website for your business. Research shows that 56% of users stated that they do not trust a business without a website. Despite this, 46% of small businesses don’t have a website and 35% feel that they are too small to have one.

Here are a list of five reasons why you should consider developing or having a website developed for your business.

1. Establishes credibility

For a potential customer or audience member, first impressions are lasting and well-designed websites help give a strong impression of your business. 56% of people surveyed stated that they won’t trust a business without a website. Developing a well-put-together website provides your company, product, or brand with a level of credibility it wouldn’t otherwise have.  The consistency that a static site provides translates into credibility for your business as the site becomes familiar and allows customers to deduce that your company may be trustworthy enough to convert.

2. You control the narrative

When establishing your own website presence, you are placed in the driver’s seat and have complete control over the details that you place or list on your site. All of the news, details, and information about your business, brand, or product can be placed on display uncensored. Everything from the colors down to the descriptive copy can be shared without any restrictions that may be present with platforms such as social media platforms or forums.

3. It’s affordable

With the digital age being as popular as it is, setting up a website has become more accessible with ease of access. Since the market has a large number of competitors, domain and host providers have driven the cost down to a reasonable price point for those wanting to develop a site. Alongside such a cheaper price point, most professional hosting companies include more popular drag and drop DIY features into their content management systems that help the average joe build and maintain a basic site on their own.

4. It’s cheap advertisement

When sites are developed, they are done with the intent to grow, show, attract, or convert users visiting the site. With the aspects of search engine indexing, your site will be filed away and stored for users to search keywords or keyphrases for sites that match what they’re looking in. When optimized and set accordingly, things like SEO (search engine optimization) and page speed tend to positively assist ranking position in search engines. Once you receive positive rankings, your site will be opened to new exposure, site growth, and sales that may not have been available otherwise. This type of strategy is significantly cheaper than traditional marketing and can yield an amazing ROI (return on investment).

5. Cost-saving

Having a website provides considerable cost savings when compared to those operations that choose to opt out of having a website to represent in the digital space. A website can directly assist in curbing the cost of traditional marketing and advertisement dollars as it assists with brand awareness. The initial fee for starting or having a site professionally designed might be costly, depending on the requirements and the developer price, but in the long term, a website is easier to build promote, sell, maintain, and advertise on. Your site can provide a consistent platform for you to display what you’re selling or promoting.

Main Takeaways

  • A good website can prove trustworthiness and credibility to your brand, business, product, or service.
  • In the long term, the investment in developing a website can prove financially favorable for your business as it can provide cost savings and increase sales.
  • A well-optimized website can help your future customers and audience find you through the use of search engines.

The time is now

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