The Purpose of Choosing A Good Domain Name

March 21, 2022

Reading Time: 4.8 Minutes

In the world of technology, domains are the same thing as a website’s street address and are used accordingly; to help you find and access a particular website. This user-friendly shortcut allows you to access websites without having to remember the particular IP address that the sites are hosted on located. A good domain name can help aid in the success of a website which is something a lot of serious webmasters understand and is also the reason why they take time to research, and oftentimes, secure suitable domain names. This purchase of a domain could be an investment that is well worth the money if mapped out and implemented correctly.

Benefits of a Good Domain Name

• Brand Building: One of the most important benefits of a domain name is increased business awareness. In the instance that your domain name correlates with that of your business, then you can solidify your business’s brand, making it easy for customers to remember your business name, refer traffic, and grow the value of your entire business brand.
• Increase Credibility: With a custom domain name, your business will look more professional. A custom domain name provides you the ability to create and use a custom email address from your domain (e.g. [email protected]). As it pertains to conducting business, these custom email domain names tend to provide a level of professionalism that is well received.
• Flexible Mobility: Having a custom domain name makes it easy for you to not move the name whenever you decide to transfer website hosts. Not having a custom domain name, but utilizing a free one, means you’ll have to change your URL when switching a site, which may affect your brand building and destroy the search engine ranking you’ve built with the initial address.

Tips for Selecting the Best Domain Name

Selecting a good domain name may be a bit tricky, but following the tips listed below will help you make a good decision while selecting one for yourself or your business.

• .com domains tend to be the cheapest domain to purchase
• Make use of keywords in your domain name search
• Avoid using long domain names
• Use a name that is easy to pronounce and spell
• When possible, make use of a unique and brandable name
• Do not use a hyphen in your domain name
• Do not use double letters
• Keeping it short makes for a more memorable name
• Do thorough research before selecting a domain name
• If stumped, make use of a domain generator for helpful ideas
• Do not waste time in selection to avoid your preferred domain name being used by someone else

Where to Register a Domain Name

There are various domain registrars available where you can purchase and register your custom domain. It is important to note that where you register your domain name is not where you are required to host your website.